Toward an outcome

Cello Health | Article

Anyone working in the pharma industry over the last 15 years will have heard the phrase ‘power beyond the pill’ – a way of saying that drugs need to deliver clear and sustainable value to patients and healthcare systems through improved outcomes. Despite the longevity of this view, many people struggle to see the concrete […]

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Redefining launch excellence in 2017

Alasdair Williams | Article

Achieving launch excellence has been and will always be an important challenge for any pharmaceutical company, both in terms of defining the launch and executing it with excellence. Historically, performance has been driven by a three-pronged preparation of the company, the asset and the market. Companies have found success when they prepare the company with, […]

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Assessing early market opportunity

Jim Hall | Webinar

To successfully develop and launch an asset you have to identify the need and define the commercial value early on in the process, as well as revisiting and refining the value as you progress through the various phases of development. This means understanding the competitive market landscape as early on as possible and continuing to […]

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Patient involvement in market research for rare disease

Cello Health | Article

Despite the obvious central role patients play in the pharmaceutical industry as end consumers, there is widespread debate on the strategic involvement of patients and patient organizations throughout the asset development and marketing timelines. While there are challenges associated with Public and Patient Involvement (PPI), the rewards often provide more than sufficient rationale for this […]

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Five key factors contributing to pharmaceutical market changes

Cello Health | Article

Applying effective healthcare marketing strategies is as much an art as it is a science. One reason for this reality is that the dynamic pharmaceutical landscape demands adaptation. The best asset development strategists, therefore, continuously look ahead to the changes in this fast-paced market, and anticipate the challenges and opportunities that lie ahead. 1. Shift […]

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